Digital marketing promotes products or services using digital channels like social media, search engines, email, and websites. It involves creating and sharing content to reach and engage with target audiences, driving website traffic, and generating leads and sales. Digital marketing includes SEO, PPC, social media marketing, and email marketing. It’s a measurable and cost-effective way to reach customers, build brand awareness, and drive revenue. By leveraging digital marketing, businesses can increase online visibility, credibility, and sales, making it a crucial strategy for online success and growth in today’s digital age, with trackable and tangible results.