SEO (Search Engine Optimization) is the process of improving a website’s visibility and ranking on search engines. It involves optimizing content, structure, and coding to increase quality and quantity of website traffic. SEO helps search engines understand a website’s relevance and authority, allowing it to rank higher in search results. This drives more traffic, leads, and sales. Effective SEO strategies include keyword research, link building, and content creation. By optimizing a website for search engines, businesses can increase online visibility, credibility, and revenue, making SEO a crucial digital marketing strategy for online success. It’s a long-term investment.